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TOP 6 REASONS
TO WORK WITH A REALTOR WHEN SELLING YOUR HOME
Exposure for your property.
Did you know 80% of new homebuyers begin their search online?
Does your REALTOR have internet coverage as part of their
marketing plan for your home? Does he or she have his or her
own web site? Targeted Internet marketing is probably the most
important reason for working with a REALTOR.
Print/newspaper advertising.
Has your REALTOR provided you with a written marketing plan at
the time of the listing showing exactly what he or she
proposes to do to get your home sold? If not, choose another
agent.
Qualifying buyers.
Your REALTOR knows the right questions to ask when an inquiry
comes in. This is important for many reasons including
security, cutting down on meaningless showings and time wasted
from showing “lookers” instead of “buyers”.
Availability.
REALTORS are available to quickly respond to phone inquiries
and showing appointments. Do you really think if you put a
sign in your front yard with your home phone number on it and
return a call the next day that anything will come of the
inquiry? By then the potential buyer has contacted someone
else or another REALTOR. Those buyers are gone and so is your
window of opportunity.
Pricing. The list
price is critical, especially in a challenging market where
there are thousands of homes for sale. Your REALTOR can help
you with this process through MLS information. Make sure the
REALTOR you hire is a full member of the local Multiple
Listing Service and plans to submit your property for this
immediately after you sign the listing agreement.
Comparing commissions.
Sometimes the cheapest way to go is not the most beneficial
for the Seller. It is unrealistic to think that a “budget”
type brokerage is going to get the job done in a Buyer’s
market when the competition is so steep. You may want to
consider paying a REALTOR a higher commission to get the job
done properly and in a timely fashion. After all, selling your
home is most important.
Any
questions should be directed to:
Debra Pitell, CRS, GRI, e-Pro
Broker-REALTOR
Michael Saunders & Company
941-356-0437
dpestates@aol.com
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